Running Scared

Why, then, is Adobe running scared? It veered off into Web analytics in 2009, paying about $1.8 billion for a firm (Omniture) that had only $296 million in revenue. Then it wanted to get into e-commerce, and after being outbid two years ago by Salesforce in the auction for cloud-based Demandware, it had to settle this year for second-choice Magento, at a cost of $1.7 billion.

Running Scared

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